How to Guarantee YOUR Music is Heard by Record Labels
Create Music, Make Beats, Produce Music, Sell Your Music Online...and More!
Hi, fellow musicians.

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Using emails for online music marketing proves to be a very difficult task to master,
but a very important one that every artist must master. Fan club newsletters allow fans
to stay connected with the artists without the added effort of returning to the artist’s site.
I have simplified it into three key areas for a successful fan club email newsletter.
Perking Interest
One of the hardest parts in compiling a music newsletter is getting subscribers to read it!
1. Create an interesting subject title. Just like blogs and articles, no one will start to read the newsletter if the title or subject line does not generate interest in the fan to read the publication. “August Newsletter” does not perk interest in a subject line.
2. Make it personal to the subscriber. Instead of writing a general “hi,” make the newsletter specific for everyone. This makes the fan feel important to the artist because their personal name is used. Similarly, use the band’s name or specific artist’s name when closing the letter to add to the personal effect.
3. Write for the reader. The newsletter is not a place to sell products and promote music, but rather a place to write interesting content the reader wants to read. Occasionally mentioning new fan merchandise is all right, but always keep the reader in mind. Target your content to the reader and make sure it is relevant to their needs.
4. Personalize it more. Have options the user can choose makes the letter just for them. For instance, allow them to insert their zip code for the option of receiving info when the band is touring in their area. The more personal and specific towards the fan, the more apt they will want to read it.
Perfecting the Newsletter
Track Email Stats
Track all statistics relevant to the email campaign. Valid metrics include:
If these statistics do not meet standards, chances are the design format or content is not relating to the fans. Start by asking these basic questions:
· What are your fans not getting out of the newsletter?
· Why do they not find it valuable?
· Does the content need to be more targeted?
Email campaigns are an ongoing process requiring constant attention and direction.
Email newsletters are important for maintaining a constant fan base. To gain more subscribers, refer to the newsletter as a fan club and offer exclusive offers to fan club members only, like pre-sale tickets or discounts. Your band will instantly see a bigger subscribing list / fan base after implementing these techniques.
By Lance Trebesch
lance@ticketprinting.com
Hi, fellow musicians.
Hi, Fellow Musicians.
Using emails for online music marketing proves to be a very
difficult task to master, but a very important one that every
artist must master. Fan club newsletters allow fans to stay
connected with the artists without the added effort of
returning to the artist’s site. I have simplified it into three
key areas for a successful fan club email newsletter.
Perking Interest
One of the hardest parts in compiling a music newsletter is
getting subscribers to read it!
1. Create an interesting subject title. Just like blogs and
articles, no one will start to read the newsletter if the
title or subject line does not generate interest in the
fan to read the publication. “August Newsletter” does
not perk interest in a subject line.
2. Make it personal to the subscriber. Instead of writing a
general “hi,” make the newsletter specific for everyone.
This makes the fan feel important to the artist because
their personal name is used. Similarly, use the band’s
name or specific artist’s name when closing the letter
to add to the personal effect.
3. Write for the reader. The newsletter is not a place to
sell products and promote music, but rather a place to write
interesting content the reader wants to read. Occasionally
mentioning new fan merchandise is all right, but always
keep the reader in mind. Target your content to the reader
and make sure it is relevant to their needs.
4. Personalize it more. Have options the user can choose makes
the letter just for them. For instance, allow them to insert
their zip code for the option of receiving info when the band
is touring in their area. The more personal and specific towards
the fan, the more apt they will want to read it.
Perfecting the Newsletter
1. Find the perfect layout. The design and layout of the newsletter
Track Email Stats
Track all statistics relevant to the email campaign.
Valid metrics include:
If these statistics do not meet standards, chances are
the design format or content is not relating to the fans.
Start by asking these basic questions:
· What are your fans not getting out of the newsletter?
· Why do they not find it valuable?
· Does the content need to be more targeted?
Email campaigns are an ongoing process requiring constant
attention and direction.
Email newsletters are important for maintaining a constant
fan base. To gain more subscribers, refer to the newsletter
as a fan club and offer exclusive offers to fan club members
only, like pre-sale tickets or discounts. Your band will instantly
see a bigger subscribing list / fan base after implementing
these techniques.
By Lance Trebesch
lance@ticketprinting.com
Hi, fellow musicians.
